Location Archetypes · Tier 1 / Tier 2 / Tier 3 / Tier 4

Four tiers, four physical arguments.

Brand applied to the property archetype that fits each tier. T1 — HALO storefront on Camden Street. T2 — CLÓ Georgian townhouse on Merrion Square. T3 — MAISON DERM converted warehouse in Ranelagh. T4 — HELIX institutional clinic across Dublin (Sandyford, Cherrywood, Citywest) plus Cork, Galway, Belfast.

v0.4 · 2026-05-09 Each tier brand-styled · with floor plans Generated · Gemini 3.1 Flash Status — AI-DRAFT
Tier 1 · Optimistic wellness · Storefront
Tier 1 · €100k–€1m · Storefront / chambers

Camden Street storefront

High-frequency, members'-priced, hospitality-grade. Front-window seating that doubles as a waiting bench. The brand is comfortable being seen.

Capex envelope
€100k–€1m
Footprint
1,500–2,400sq ft
Anchor location
Camden St· Wexford St · Drury St
Brand fit
HALO
HALO exterior
01 · EXTERIOR
Camden Street storefront
Late golden-hour. Brass letterforms on navy ink fascia. Pedestrians passing on a pleasant evening.
HALO threshold
02 · THRESHOLD
Open door at dusk
Warm interior glow spills onto Camden Street pavement. The brand is comfortable being seen.
HALO reception
03 · RECEPTION
First impression
White oak desk, brass hardware, terrazzo floor with peach flecks, fresh flowers, soft pendant light.
HALO treatment room
04 · TREATMENT
Treatment room
Clinical but warm — the room feels like a premium boutique hotel suite that happens to have medical equipment.
HALO retail wall
05 · RETAIL
Curated product wall
Floor-to-ceiling white oak shelving, brass hooks, navy ink labels. Just the products HALO actually uses.
HALO window seat
06 · WINDOW
Front-window seating
A member sits reading on the bench. Camden Street streetscape visible through the glass.
Tier 2 · Heritage luxury · Georgian townhouse
Tier 2 · €500k–€4m · Boutique flagship

Merrion Square Georgian townhouse

Heritage luxury · private bank lineage. The space feels like a private members' club — formal, dignified, warm. The original Georgian envelope reconciled with contemporary medicine.

Capex envelope
€500k–€4m
Footprint
3,000–4,500sq ft
Anchor location
Merrion Sq· Fitzwilliam Sq
Brand fit
CLÓ
CLÓ exterior
01 · EXTERIOR
Georgian door & brass plate
Deep Georgian green door. Polished brass plate signage. Granite steps. Late golden light.
CLÓ entrance hall
02 · ENTRANCE
Marble & walnut hall
Black-and-white marble floor, walnut staircase, original Georgian cornice, fresh flowers on console.
CLÓ consult room
03 · CONSULT ROOM
Senior partner's office
Original Georgian fireplace retained. Walnut consulting desk by the window. Oxblood leather chairs.
CLÓ treatment room
04 · TREATMENT
Modern fit-out · Georgian envelope
Modern treatment chair in cream leather. Walnut joinery hides medical equipment. Brass sconces.
CLÓ dispensary
05 · DISPENSARY
Walnut alcove dispensary
Floor-to-ceiling walnut joinery built into the original Georgian alcove. Brass shelf labels.
CLÓ parlour
06 · PARLOUR
First-floor waiting parlour
Two oxblood Chesterfield sofas. Marble fireplace. Built-in walnut bookshelves. Persian rug on herringbone walnut.
Tier 3 · Editorial cosmopolitan · Members-coded
Tier 3 · €8m–€50m+ · Institutional flagship

Ranelagh warehouse flagship

Editorial cosmopolitan · members'-coded. Original 19th-century warehouse preserved. The atmosphere is hushed, editorial, refined — like a Soho House library or a private gallery.

Capex envelope
€8m–€50m+
Footprint
6,000–9,000sq ft
Anchor location
Ranelagh· Grand Canal Quay
Brand fit
MAISON DERM
MAISON DERM exterior
01 · EXTERIOR
Converted warehouse facade
Original red-brick facade preserved. Modern blackened-steel signage. Smoked glass entrance doors. Blue-hour.
MAISON DERM entrance
02 · ENTRANCE
Double-height lobby
6-metre ceilings. Exposed brick. Raw plaster. Polished concrete. Suede banquette in deep terracotta.
MAISON DERM lounge
03 · LOUNGE
Editorial members lounge
Travertine fireplace as focal point. Smoked glass partitions. Walnut coffee table. Brushed brass floor lamps.
MAISON DERM treatment
04 · TREATMENT
Treatment suite
Sculptural treatment bed in deep terracotta suede. Almost an installation — a contemporary art piece that happens to be medical.
MAISON DERM lab
05 · LAB
Bespoke skincare lab
Smoked glass dispensary cabinets, internally illuminated. A contemporary apothecary in a museum.
MAISON DERM rooftop
06 · ROOFTOP
Members rooftop terrace
Blackened-steel pergola. Suede banquettes. Travertine table. Strung filament lights. Dublin skyline at golden hour.
Tier 4 · Tech-clinical future · Institutional
Tier 4 · €50m+ · Institutional hospital-grade

Institutional dermatology campus

Personalised skin science, in real time. Foster + Partners × Apple keynote × Trinity biomedical research. The clinic is what happens when Stripe makes a hospital.

Site reality check · 2026-05-09

Grand Canal Dock has no buildable plot at institutional scale — the aspirational frames below ([01–06]) are concept reference, not site-realistic. Three Dublin sites where this could actually be built are shown afterwards [07–09].

Realistic Dublin sites

Three sites with proven medical-development pedigree, planning precedent, and physical capacity for a 20,000–45,000 sq ft purpose-built dermatology institution.

Site Footprint Why realistic Constraint
Sandyford Business District · D18
Beacon-adjacent boutique		 ~20,000 sq ft
2 storeys		 Established medical precinct (Beacon Hospital sits here). Brownfield plots 0.5–1 acre available. Luas Green Line. Contemporary clinical-modern aesthetic appropriate. Plot scale caps the footprint — ceiling on institutional ambition.
Cherrywood SDZ · D18
Foster-grade campus		 ~40,000 sq ft
3 storeys		 360-acre masterplan area. Hospital land use already approved in SDZ. M50 access. Beacon catchment. Multiple plots of 1–3 acres available. Luas Green Line extension. Best Foster-grade fit. SDZ planning timeline 18–30 months pre-construction.
Citywest Campus · D24
Alternative full-scale		 ~45,000 sq ft
3–4 storeys		 Biggest plot availability. Biomedical land uses approved. Luas Red Line. Established business-campus context. 2-acre plots achievable. Catchment is southwest-skewed; demographic less aligned with HELIX core (D2/D4/D6 tech founder cohort).

Realistic build options · 20k & 40k sq ft

HELIX Sandyford 20k sq ft
07 · SANDYFORD · 20K SQ FT
Beacon-adjacent boutique institutional
Two-storey new-build. Glass and white concrete with horizontal aluminium fins. Suburban-medical-precinct context. Realistic 18-month build timeline post-permission.
HELIX Cherrywood 40k sq ft
08 · CHERRYWOOD · 40K SQ FT
Foster-grade institutional campus
Three-storey L-shaped plan around landscaped courtyard. Glass curtain wall, anodised aluminium fins, white precast concrete plinth. SDZ planning route.
HELIX Citywest 45k sq ft
09 · CITYWEST · 45K SQ FT
Alternative campus · Irish architectural language
Sculptural three-to-four-storey precast concrete composition with signature warm-orange entrance frame. Heneghan Peng / O'Donnell + Tuomey aesthetic — distinctly Irish-civic, not Foster-pastiche.

Beyond Dublin · where the larger clinics make sense

Cork is the second-strongest fit on the consultant-density-vs-undersupply matrix — and the only Irish city outside Dublin with a private Mohs department (Bon Secours). Galway anchors the Connacht catchment and MedTech corridor. Belfast offers cross-border patient flow and existing medical-corridor pedigree.

HELIX Cork Science Park
Cork · Primary

Cork Science & Innovation Park

Curraheen · UCC adjacency · West Cork

Foster-grade institutional new-build in the established Cork biomedical research precinct. UCC adjacency anchors academic and clinical-trial credibility. Plot scale supports the full institutional ambition.

Footprint
~40,000 sq ft
Storeys
3
Why here
UCC + biomedical
HELIX Cork Wilton
Cork · Boutique

Wilton · CUH adjacency

Cork University Hospital + Bons Secours · medical precinct

Compact 20k sq ft option directly adjacent to Cork University Hospital and Bons Secours Cork (the only private Mohs department in Ireland). Pairs with the surgical-derm referral pipeline and offers smaller capex envelope on Cork's strongest medical corridor.

Footprint
~20,000 sq ft
Storeys
2
Why here
CUH + Bons Secours
HELIX Galway Dangan
Galway

Dangan · NUI Galway corridor

MedTech corridor · Connacht catchment

Anchors the Connacht catchment from Galway's MedTech corridor with NUI Galway research adjacency. Galway's public dermatology waits — 15–18 months — are the worst in Ireland; the demographic over-indexes on tech-employer PHI.

Footprint
~30,000 sq ft
Storeys
3
Why here
MedTech + NUIG
HELIX Belfast Lisburn Road
Belfast

Lisburn Road medical corridor

Belfast Skin Clinic adjacency · cross-border flow

Belfast's established medical corridor — Belfast Skin Clinic, Kingsbridge, Cathedral Dermatology, Ulster Independent all sit on or near Lisburn Road. Cross-border patient flow already real (NI residents travel south for private; ROI residents travel north for Mohs).

Footprint
~25,000 sq ft
Storeys
3
Why here
NI medical corridor

Concept reference · the operating model inside

The interior operating model is independent of the building shell. These six frames show how HELIX functions inside any of the three realistic site options above — atrium with imaging suite as anchor, modular treatment pods, full-spectrum scanner, biomedical lab corridor.

Capex envelope
€50m+
Footprint range
20,000–45,000sq ft
Realistic anchor
Cherrywood SDZD18
Brand fit
HELIX
HELIX exterior concept
01 · EXTERIOR · CONCEPT
Foster + Partners aspirational facade
Aspirational reference only. Realistic site renders [07–09] above show what the brand actually looks like at buildable scale.
HELIX atrium
02 · ATRIUM
Imaging suite as the visual anchor
The full-spectrum scanner is shown, not hidden. Atrium scale flexes with site: 3-storey at Cherrywood, 2-storey at Sandyford.
HELIX treatment pod
03 · TREATMENT POD
Modular treatment pod
Identical, repeating across the floor. Reads as a studio, not a hospital — fully cleanable in three seconds.
HELIX imaging
04 · IMAGING
Full-spectrum scanner detail
Anodised aluminium, translucent thermoplastic, internally illuminated. Real-time skin map on the wall screen. The scanner is the brand.
HELIX lab corridor
05 · LAB CORRIDOR
Biomedical lab vista
Glass-partitioned labs both sides. Anodised aluminium ceiling channels. Trinity College biomedical × Apple Park.
HELIX aerial concept
06 · AERIAL · CONCEPT
Aspirational campus scale
Concept-grade reference. The Cherrywood and Citywest exteriors [08–09] show realistic aerial-context build forms.